Design System
Elements & tokens
Palette
Paper · #F7F6F3
Ink · #141413
Secondary · #4A4845
Muted · #8C8985
Rule · #D4D1CB
Surface · #EFEDE9
Signal · #1A56D6
Signal Tint · #EBF0FB
Type Scale — Newsreader + DM Sans
DisplayTypography that holds meaning
H2 / 3xlA small studio, a long view
H3 / xlUnderstand the voice first
BodyThe work begins with reading, before a single glyph is drawn.
OverlineBrand Identity · Type Direction
Credential list
- Type Directors Club — Certificate of Excellence
- D&AD Wood Pencil — Brand Identity
- Communication Arts Typography Annual