Parcel
A conversion-focused product theme for direct-to-consumer brands that ship. Syne + Outfit.
All Elements reference
Typography · Color · Buttons · Blocks
Front Page WP.org
WP.org submission — 1200×900. Unboxing hero + products + trust strip.
Product Detail
Product hero, description, features, add-to-cart CTA. 1440w.
Shop / Collection
Product grid, filter row, category labels. 1280w.
Brand Story
Founder narrative, values, dual-column layout. 1200w.
Subscription Pricing
Three-tier pricing cards — Essential / Pantry / Cellar. 1200w.
Journal Post
Brand blog article — recipe, sourcing story. 1200w.
Front — 375px mobile
Hamburger nav, stacked hero, product cards below.
Product — 390px mobile
Full product detail at 390px.
Carbon Edition variant
Dark carbon/charcoal bg, orange accent on dark. 1200w.
Sage & Cream variant
Sage green replaces orange accent, earthy palette. 1200w.